To what extent does achieving customer satisfaction help to retain Essay

To what completion does achieving customer satis featureion help to retain customers in the cordial reception pains - Essay Example451). The fact that the hospitality industry is seasonal serves to ensure that constant marketing is the only way to keep the customers implicated in the services and different products that are offered (Gallicano & Van Rheede 2010, p. 26). There is want to ensure that connections with customers run throughout the year. This story will be aimed at analyzing the extent to which customer satisfaction affects the retaining of customers in the hospitality industry. Additionally, the paper will attempt to analyze to what extent relationships between the customers and organizations are valued in order to pander them. The marketing communication methods will also be central in the determination of the way that relationships with customers and other stakeholders are maintained in a bid to creating the platform for the satisfaction of said customers.There is need for the generation of competitive advantage so as to ensure that customers are loyal to the hospitality sacking in question. This is in a bid to conquering the perennial problem of market saturation. Many hospitality outlets nearly offer the same products and services. This means that customers are more focused on the outlets that offer a unique range of products and services. The major focus of the hospitality industry today is the segmentation of the market so that a few ranges of products are offered that reflect the needs of a few people in the universe of discourse (Boksberger & Laesser 2010, p. 311) (Montinaro & Sciascia 2011, p. 661). The fastest growing sector of the hospitality industry is that which deals with pets. It is amazing to learn that in the Americas alone, the only industry that competes with the pet hospitality industry is consumer electronics. Large chain hotels, kennels, airlines and other hospitality outlets have realized the capability of these ty pes of business and are now working tirelessly to ensure that their customers are satisfied (ONeill &