Essay --

The Benefits of Synthetic MeatBy Jordon HamLake Michigan College Synthetic inwardness is one of the worlds most recent scientific uprises. This changes the way the world consumes our daily need for vegetable marrow. If there is a way to cut down on the touch of livestock, it would save money, animals, and we would never have a fear of running out of food or catching a disease. This new way of making meat can bring a new outlook at the worlds meat. With the benefits to in vitro meat, or gracious meat, it could become more popular. In price, cultured meat is cheaper. In 2010, the simple high in total prudences was $243,240. (N. Fiala) This doesnt seem like much only the first steak was made in 2003 at Harvard University. In 2008, PETA offered a $1 million prize to the first company to bring lab-grown chicken meat to consumers by 2012.(Levine) It is projected that in the days 2010-2020 the savings will jump to $2,432,400.(N. Fiala) This jump is just because the growth of the cult ured meat. In the prediction for 2010-2030 the savings would be $4,864,800 and 2010-2040 estimated to be $7,297,200. (N. Fiala) This is a huge saving in just the production in meat. There is a down side to cultured meat. If they were to go with in vitro meat the farmer that raise the cows for the conventional meat would lose their jobs. This would cost the government to pay for them until they find a new job. Also, if you think that the prices for the lab equipment is high and the supplies need for synthetic meat, but the prices for livestock are almost as high. They have to pay for the feed for the animals and the time and space for them to roam. If they do not treat them safe and pay for these things the right way, they could be... ...Mejia. N.p., 28 Apr. 2008. Web. 7 Nov. 2013. . Levine, Ketzel (2008-05-20), Lab-Grown Meat a Reality, But Who Will Eat It?, National Public Radio, retrieved 2010-01-10 Meat, Future. Cultured Meat manufacturing of meat products through tissue-engin eering technology. Future Meat. N.p., 1 Sept. 2013. Web. 8 Nov. 2013. .N. Fiala. (2010). The Value of Cultured MeatAn Estimate of the Externality Costs of Meat ConsumptionNew Harvest.(Online Article).http//www.new-harvest.org/img/files/fiala_2010.pdf Notaro, Kris. The Crusade for a Cultured Alternative to tool Meat An Interview with Nicholas Genovese, PhD PETA. IEET. PETA, n.d. Web. 25 Oct. 2011. .

Escalating Professional Athlete Salaries Essay -- Papers Sports Money

Escalating Professional Athlete SalariesWorks Cited Not IncludedIn recent years, with the growing popularity of sports, athletes salaries have escalated manage that of a superb stock equity. Athletes are taking full advantage of their position, causing the average man to wonder how high willing they go. Some intuitive feeling that athletes are greedy people who have lost care for the true meaning of their salary, the love of the game. Others feel that if a person is able to earn that sweet of money, why shouldnt they? Increases in athlete salaries will bring up the question on whether athletes are worth the money by researching the NBA?s new joint bargaining agreement (before and after the approval), by observing the current salaries of top athletes in their respective sports, and by concocting possible solutions. Shaquille O?Neal, formerly of the Orlando Magic, signed almost two years ago with the Los Angeles Lakers for an enormous $120 million over seven seasons.... Alo nzo Mourning signed with the Miami Heat for a seven year sleep with worth about $112 million.... These fat contracts have brought out the question Are pro athletes worth the millions they are paid? Basketball Hall of Famer David Thompson states, Players have such a short time to make their money. If you look at others in the entertainment business, you?d think so. Look at Mike Tyson. He make $30 million for the six minutes and 50 seconds it likewisek for him to knockout Frank Bruno (Rhodes and Reibstein 44). Zachary M. Jones, an attorney at Howard University in Washington D.C., utters, Superstar athletes are few in number, so the demand is high, which raises the price for their services significantly (Saporito 61). Furthermore, Mark Rosen, who has been a spor... ...s worth far more. Certainly a 22 year old dupe can live on $126 million quite alright. Before doing an in-depth analysis of pro sports salaries, one ignorant person would conclude that these salaries are way too high. However, sports salaries are okay to be enormous. This is because high salaries show that the economy and basketball revenue are up, because that is where the owners get the money to pay the athletes. After Glen Taylor signed forthcoming superstar Kevin Garnett, season ticket sales went soaring. Finally, if a player is allowed to make the money, why is it such a bad thing? More power to them. provided athletes should be satisfied with their current salary status. As you can very well see, salaries have risen to unbearable heights, yet it is inevitable. With the economy as it is who knows when it will begin to level off. All we can do is sit back and watch.

Teen pregnancy Essay -- Social Issues, Sex Education, health

in that location ar many risks that puerilers hold back when they decide to have a child at a young age. The baby, as well as the parents, may slope long-time problems from the pregnancy. These problems may include school failure, poverty, and physical or mental illness. Babies born to youngagers are at greater risk for neglect and abuse than those of a woman. puerile mothers may feel like they are being demanded to do the job and they may take their frustration out on the child (When 2000). It is proven that handed-down approaches to reducing teenage pregnancy rates such(prenominal)(prenominal) as land up education categorise or better sexual health services are not effective on their own. (DiCenso. 2004) This research has generated increased interest in the effects of interventions that rump the genial disadvantage associated with early pregnancy and parenthood. A social disadvantage refers to social and economic difficulties such as poverty, unemployment, and disc rimination, and is distributed unequally on the basis of socio-demographic characteristics such as ethnicity, socio-economic position, educational level, and place of residence. (Anand, 2006) Being a teen parent not only affects the parent but it also affects the child. Children from homes run by teenage mothers have to face almost insurmountable obstacles in life. The incidents of low and mental health problems, the lack of father figures, and the high rate of poverty often connected to children in homes run by teenage mothers put them at serious disadvantages when compared to children raised in nuclear families. Many people believe that the implementation of sex education in schools and the addition of more federal encourage for single parents are major causes for the countrys high rate of teen pregnanci... ...ncouraged to finish school if at all possible. This will increase the chances of obtaining a good nonrecreational job. There are programs that help teenage mothers c omplete their curriculum and obtain their diploma such as home bound teaching, and online courses. It is also principal(prenominal) for parents and partnership support to encourage these teens to set realistic goals for their life and give them something to look forward to. It is important for them to know that this is not the end of the world and that they kindle take out it and go far with the love and support of their family. So many teens fall by the roadside because their families give up on them. This is one of the worst things that can be done to them. They are already afraid and feeling alone and when their support placement pulls out from under them that can cause major problems for them and mayhap the baby as well. Teen pregnancy Essay -- Social Issues, Sex Education, healthThere are many risks that teenagers take when they decide to have a child at a young age. The baby, as well as the parents, may face long-time problems from the pregnancy. T hese problems may include school failure, poverty, and physical or mental illness. Babies born to teenagers are at greater risk for neglect and abuse than those of a woman. Teenage mothers may feel like they are being demanded to do the job and they may take their frustration out on the child (When 2000). It is proven that traditional approaches to reducing teenage pregnancy rates such as sex education class or better sexual health services are not effective on their own. (DiCenso. 2004) This research has generated increased interest in the effects of interventions that target the social disadvantage associated with early pregnancy and parenthood. A social disadvantage refers to social and economic difficulties such as poverty, unemployment, and discrimination, and is distributed unequally on the basis of socio-demographic characteristics such as ethnicity, socio-economic position, educational level, and place of residence. (Anand, 2006) Being a teen parent not only affects the parent but it also affects the child. Children from homes run by teenage mothers have to face almost insurmountable obstacles in life. The incidents of depression and mental health problems, the lack of father figures, and the high rate of poverty often connected to children in homes run by teenage mothers put them at serious disadvantages when compared to children raised in nuclear families. Many people believe that the implementation of sex education in schools and the addition of more federal aid for single parents are major causes for the countrys high rate of teen pregnanci... ...ncouraged to finish school if at all possible. This will increase the chances of obtaining a good paying job. There are programs that help teenage mothers complete their curriculum and obtain their diploma such as home bound teaching, and online courses. It is also important for parents and community support to encourage these teens to set realistic goals for their life and give them something to look forward to. It is important for them to know that this is not the end of the world and that they can make it and go far with the love and support of their family. So many teens fall by the wayside because their families give up on them. This is one of the worst things that can be done to them. They are already afraid and feeling alone and when their support system pulls out from under them that can cause major problems for them and possibly the baby as well.

Anorexia and Bulimia :: Causes of Bulimia Nervosa, Anorexia

Bulimia nervosa is defined as two or to a greater extent episodes of pig out feeding (rapid consumption of a large amount of food, up to 5,000 calories) every week for at least three months. The binges are sometimes followed by vomiting or purging and may alternate with compulsive compute and fasting. The symptoms flowerpot develop at any age from early adolescence to 40, moreover usually become clinically serious in late adolescence.Bulimia is non as dangerous to health as anorexia, but it has many unpleasant physical effects, including fatigue, weakness, constipation, fluid retention, swollen salivary glands, erosion of dental enamel, sore pharynx from vomiting, and scars on the hand from inducing vomiting. Overuse of laxatives can cause stomach upset and other digestive troubles. Other dangers are dehydration, loss of potassium, and tearing of the esophagus. These eating disorders also occur in men and older women, but practically less frequently. Women with diabetes, who have a high rate of bulimia, often lose pack after an eating binge by reducing their dose of insulin. According to recent research, this practice damages eye tissue and raises the risk of diabetic retinopathy, which can lead to blindness.Many anorectic women also indulge in occasional eating binges, and half of them make the transition to bulimia. About 40% of the most firmly bulimic patients have a history of anorexia. It is not clear whether the combination of anorexia with bingeing and purging is more debilitating, physically or emotionally, than anorexia alone. According to some research, anorectic women who binge and purge are less stable emotionally and more likely to commit suicide. But one recent study suggests that, on the contrary, they are more likely to recover.The exact cause of the disorder is unknown, but a variety of psychological, social, cultural, familial and biochemical theories are being investigated. Bulimia has been recognized for a much shorter time than a norexia, and there is less research on its origins. One theory is that bulimic women lack all the parental affection and involvement they need and mollify them with food as compensation. The overeating subdues feelings of which they are barely conscious, at the price of later shame and self-hatred. One recent study found that bulimic women differed from dispirited and anxious women in several ways. They were more likely to be overweight, to have overweight parents, and to have begun menstruating early. They were also more likely to say that their parents had high expectations for them but limited contact with them.

Gorgias, Socrates, and Justice :: Philosophy Philosophical Justice Morals Essays

Gorgias, Socrates, and JusticeWhen a persons back is against the wall and the stakes are the highest, how should they handle the pressure? When the lines between right and wrong come so blurred, how is one to know what is the ethical choice in the matter? Imagine being accused of first degree murder, a crime in which you did not commit. However, the evidence against you is stacked so high, it seems you do not have a chance. Your lawyer says he could have you acquitted, but in order to do so he must engage in some unethical courtroom tricks. So with your life on the line, what is the right thing to do? Do you keep the lawyer or should you stand by the truth?I believe the nice thing for everyone to say is that they would stand by the truth. That would be if we, as a society, could really believe that the truth always wins out. However, realistically we know that bad things happen to good people and not always does good cheer over evil. I know that for myself I honestly think that being trapped like that, I would stick with the lawyer. For me being in that situation, I would be too scared to take the chance that the lawyer with the good, honest tactics could get me off. I would be too scared to not go with what seems to be a good thing. My attitude would probably be that since I am being falsely accused in the first place, then it would be charming to use whatever means necessary to have me acquitted.In this situation, I believe that Gorgias would have the same opinion as I would. Gorgias would have rather stayed with the same lawyer, because he would have more belief in the power of oratory. He believed that through oratory anyone or anything could be convinced even though that person might not be a professional on the subject he was expounding on. Through oratory, Gorgias believed that a person gains his personal freedom. In a courtroom, oratory could be used to convince the jury system of anything. Oratory, Gorgias believed, had the total powe r to persuade. Gorgias thought that oratory had the ability to persuade the jurors in the court, the members of the council, and the citizens attention the assembly - in short, to win over any and every form of public meeting of the citizen body.

Gorgias, Socrates, and Justice :: Philosophy Philosophical Justice Morals Essays

Gorgias, Socrates, and JusticeWhen a persons back is against the environ and the stakes are the highest, how should they handle the pressure? When the lines between right and wrong become so blurred, how is one to live on what is the ethical choice in the exit? Imagine organism accused of first degree murder, a crime in which you did not commit. However, the evidence against you is stacked so high, it seems you do not obtain a chance. Your lawyer says he could have you acquitted, but in order to do so he must engage in some unethical courtroom tricks. So with your life on the line, what is the right thing to do? Do you keep the lawyer or should you stand by the truth?I believe the nice thing for everyone to say is that they would stand by the truth. That would be if we, as a society, could really believe that the truth always wins out. However, realistically we know that bad things happen to good people and not always does good triumph over evil. I know that for myself I honestly think that being trapped like that, I would stick with the lawyer. For me being in that situation, I would be too scared to take the chance that the lawyer with the good, honest play could get me off. I would be too scared to not go with what seems to be a good thing. My attitude would probably be that since I am being falsely accused in the first place, then it would be fine to use whatever means necessary to have me acquitted.In this situation, I believe that Gorgias would have the same opinion as I would. Gorgias would have rather stayed with the same lawyer, because he would have more belief in the causality of oratory. He believed that through oratory anyone or anything could be convinced even though that person might not be a professional on the subject he was expounding on. Through oratory, Gorgias believed that a person gains his personal freedom. In a courtroom, oratory could be used to convince the jury organisation of anything. Oratory, Gorgias believed, had the total power to persuade. Gorgias thought that oratory had the ability to persuade the jurors in the court, the members of the council, and the citizens attending the assembly - in short, to win over any and every variant of public meeting of the citizen body.

Project Selection and Risks

Project selection should be done in a manner that address external find before the disgorge commences. thence the personnel selecting the job should also understand the deferral risk before making the decision of deferring the project. In many projects of organizations, they neither simply avoids risk since if it is non properly managed whoremonger result to a great loss. However taking risk is a necessary condition in creation of wealth. Most projects acquit risks deliberately especially when it is their advantage.Risk can affect a project negatively if the selection of the project can not manage, understand, and price it. Before selecting project, there is carry to recognize, accept and understand the risks involved that can lead to the project failure or have little potential of going up. When risks evaluation is poorly done, it can lead to unrecognized and high risk projects that have potential of endangering the whole enterprise. Selecting a project wisely can lead to ta king advantage of junior-grade risk and thus benefiting much from the project.Most projects usually fail because of lack of consideration of important risk factors that can ruin the project. A good model of selecting a project is supposed to be put in place so as to avoid frustrations in the project when things turn out to be worse. both thing proposed in a project may be implemented as well as people put more efforts in the project but at the end the project fail if the selection did not pose into account the risks that may be involved in it. Senior officials may make their decisions but if they do not understand the risk which may be involved, the project may not be able to do better.In drift to reduce loss after selecting a project, there is need to have knowledge of the project so as to make a sound blueprint and also understand on the right or appropriate technology that should be used in the project. Before selecting the project you have to understand on the problems tha t may encounter it and also there is a need to first discover what you do not know about the project to reduce the risk of failure. Risk can be reduced by identifying it and understanding on the specific impact that can affect the project so as to take action and address the risk.If the risk has been understood and identified, ideas should be generated to modify the plan of project to reduce the risk. Furthermore, identifying risk of the project can be useful in reducing risk for any similar project that may be conducted in future. In order to reduce risk in selecting a project the process of selecting the project should be reputable in that the project proposal needs to be clear with high level statement in the scope, object and expected success measure.The project should have estimate of high level and magnitude needed in the implementation of the project and there should be tidings of the alternative risks and approaches in each approach. The process of selecting the project mu st also be cross-functional in that senior representatives must be part of it in the selection. It kick upstairs has to be multidimensional by recognizing the set of the viable project. The selection process also must also recognize that there is no single or obvious metrics based on better results in picking any one project to operate and this can prevent the optimistic approach.

Difference Between Domestic and International Marketing

Difference in the midst of world-wideistic marketing and domestic marketing First, International marketing is face up a much complex market surroundings . Domestic marketing is conducted in this field and so faced corresponding structure of the market environment is relatively simple ,which consists of those factors that are more(prenominal) familiar to companies the domestic political, economic, legal, cultural and so on. However, International marketing is facing a more complex environment, its a market with multi-level structure.This is because those companies who engage in international marketing , will inevitably be subjected to the world market environment. Which requires companies to face the world market environment, including the worlds political, military, economic, technological and separate aspects. Second, International marketing is facing more Uncertainties factors The contradiction between subjective agreement and objective reality, coupled with the volatili ty of the objective process, international marketing facd more uncertainties factors for the companies .Compared with domestic marketing, its more sticky to make sure the total demand, purchasers and competitors and more difficult to investigate and predict wholesale segment, retail structure, buying habits in international marketing. Third, International marketing is facing more diverse selection of marketing political programs Companies in the domestic market, although also need to deal with disparate regions and different programs for different target markets, different strategies, and even the use of different promotions, but the overall program is the same however. he international market is a market represent of different countries . Enterprises in the international marketing, its marketing programs are of diversity, Enterprises in different surface area markets to sell their products, not unified marketing program, and must host country market, different scenarios were d eveloped.Four, Marketing in international marketing is more difficult anyhow the complex environment and the uncertain factors ,diverse selection programs, international marketing dupe more risks and meet more fierce competition. The risks are added by the changing international political situation and the fluctuate exchange rate . Competitors brilliant warring strategy in price, promotion and products made the international market more and more narrow.Difference Between Domestic and International MarketingDifference between international marketing and domestic marketing First, International marketing is facing a more complex market environment . Domestic marketing is conducted in this country and so faced corresponding structure of the market environment is relatively simple ,which consists of those factors that are more familiar to companies the domestic political, economic, legal, cultural and so on. However, International marketing is facing a more complex environment, its a market with multi-level structure.This is because those companies who engage in international marketing , will inevitably be subjected to the world market environment. Which requires companies to face the world market environment, including the worlds political, military, economic, technological and other aspects. Second, International marketing is facing more Uncertainties factors The contradiction between subjective understanding and objective reality, coupled with the volatility of the objective process, international marketing facd more uncertainties factors for the companies .Compared with domestic marketing, its more difficult to make sure the total demand, purchasers and competitors and more difficult to investigate and predict wholesale segment, retail structure, buying habits in international marketing. Third, International marketing is facing more diverse selection of marketing programs Companies in the domestic market, although also need to deal with different regions an d different programs for different target markets, different strategies, and even the use of different promotions, but the overall program is the same however. he international market is a market composed of different countries . Enterprises in the international marketing, its marketing programs are of diversity, Enterprises in different country markets to sell their products, not unified marketing program, and must host country market, different scenarios were developed.Four, Marketing in international marketing is more difficult Besides the complex environment and the uncertain factors ,diverse selection programs, international marketing have more risks and meet more fierce competition. The risks are added by the changing international political situation and the fluctuate exchange rate . Competitors brilliant competitive strategy in price, promotion and products made the international market more and more narrow.

How is love presented in Pride and Prejudice Essay

The theme of love is presented in Pride and Prejudice through three main ways firstly through the personalities of the characters, for example whether the character in question believes that love should play a larger part in the climax together of two people than the possible benefits, like wealth or societal position. Secondly, how love is presented in the actions of the different characters, this is to show what each of the characters actu bothy does to pompousness the individual opinions of love in the novel. I testament show this through key dialogues and actions from the characters. And thirdly, I will comment on the change of the priorities in the instinct of Mr. Darcy.Firstly, I will talk about the personalities of the characters. Mrs. Bennet is an obvious place to begin as she holds the most obvious state of mind in the novel. And all the others equally well married I shall contract nothing to wish for. Her clear desperation for the spousal of her young ladys is backed up by a motive, that, when her married man dies the Bennet estate will be taken out of her hands because of an absence of a male heir. This gives Mrs Bennet a need for at to the lowest degree one of her daughters to be married.In the beginning of the book, she is speaking to her husband about the coming of a man to the estate Oh Single, my dear, to be sure A hotshot man of large good deal four or five thousand a year. What a fine thing for our girls Her comment on the large fortune does indeed show that she appears more interested in the benefit of his wealth over whether her daughter will be happy. She then intimates beauty, I certainly have had my share of beauty, this shows that Mrs. Bennet may also be slightly swayed by the physical appearance of Mr Bingleys figure. In the first chapter, there is no mention of his nature at all, showing that Mrs. Bennet falls firmly on the wealth side as opposed to the characters who favour love.Elizabeth, despite being the daughter of Mr s. Bennet, does in fact fall on the love side shown more prominently in her refusal of Mr. Collins hand in marriage. You are too hurried sir, she cried. You forget that I have made no answer. Let me do it without farther loss of time but it is impossible for me to do otherwise than exasperate them (proposals.) Mr Collins is not a good example of an honourable person shown especially in his arrogant persistence to win Elizabeths hand. Despite this, Elizabeth trunk firm, showing her individuality and self-confidence as she follows through with what she says. Really, Mr Collins, cried Elizabeth with some warmth you puzzle me exceedingly. If what I have hitherto said can appear to you in the form of encouragement, I know not how to express my refusal in such a way as may convince you of its being one.Secondly, I will talk about the actions of the characters. Mr Collins displays his preference of marriage but not for the usual wealth reason, he wants to marry to make himself seem mor e important, the subjugate elevated him to more than usual solemnity of manner, and with a most important aspect, which seems to be his aim throughout most of the novel. We see his clear desperation for marriage when he proposes to Charlotte two days after proposing to Elizabeth. This is not a nice thing to do and it shows that Mr. Collins had no real regard for Elizabeth and is also in all likelihood to have limited regard for Charlotte either. Mr Wickham is also an example. He tells Elizabeth a lot about his suitability to marry and also spreads a lot of tales concerning Mr. Darcy which demonstrates that he may not be very concerned with love within a couple. I should take him, even on my slight acquaintance, to be an ill-tempered man.Finally, I will talk about the change in Mr Darcy. Elizabeth first meets Mr Darcy at the ball and because of a poor first impression, she then thinks him to be a uncivil man who she should not associate with, the is meanness in all the arts which l adies sometimes condescend to employ for captivation, while Darcys prejudice against Elizabeths brotherly standing blinds him, for a short while, to her many virtues. Austen, meanwhile, poses countless smaller obstacles to the realization of the love between Elizabeth and Darcy, including Lady Catherines attempt to control her nephew, Miss Bingleys snobbery, Mrs. Bennets idiocy, and Wickhams deceit.The way he dismisses Elizabeth for her social class, she is tolerable, but not handsome enough to tempt me, shows that Mr. Darcy does not care much for the personality aspect of different people. However, later in the novel after speaking to her, Mr Darcy recognises her beauty and proposes to her and she rejects him. This shows a huge change in Mr Darcy as he recognises that he must love her to ask her again to marry him. The second time, Elizabeth accepts and the novel reaches its climax when Elizabeth Bennet becomes Elizabeth Darcy. Mr Darcy has married her for her love which shows the change inside him.

Vincent Van-Gohg

VThe movie we saw In class was re totallyy interesting, I really got to know the personality of Van-Gogh and how hard his life was. I really enjoy this video, but I stay with two main Ideas that really change my point of view of Vincent Van-Gogh. Suffer so that others do non suffer. This idea amazed me, I din t know that Van-Gogh was a man that loved to help people and that dedicate most of his life predicating the script of God.At the age of 20 Van-Gogh was rejected when he proposed to Ursula. This was really sad for him that his personality change a lot, he has angry with everybody take away God. Van-Gogh throw all of his books except the bible and at this era he was dedicated hundred percent to God. Although he was dedicated to God his attitude din t change and he got fire from the gallery he was working since the age of 15. After he got fire, he went to Amsterdam be a pastor but he was rejected, so he decide to became a missioner.Van-Gogh was suffering a lot he was rejected b y the church because of his attitude, UT he din t feed up he found the way to help and predict, He use the appalling skills her mom taught him when he was little and start predicting In his painting. Van- Gogh had a sad and melancholy childhood atavist why he was a person that suffer a lot and understand the people that suffer to. When he was mission he gave his house to other people and went with the miners to live, in this part of the video they described him as a person that din t conduct to add more of suffering to his life, but that he din t want people to suffer like he did.At the age of 26 he decide to make art focusing in the dignity of workers and nature, he consider this preach through art. Van-Gogh ablaze work. At the age of 33 Van-Gogh went to capital of France and he experienced a different point of view of art, he change his idea and became a better operative. He was introduced to impressionism and he was amazed that he start working with other artists. Between ar tists they supported each other posing like models, because models were really expensive.Something that differentiated Vincent from the other artist was that he irked all the time, the other artist because their focus on the impressionism only work when the day light was good and whenever they wanted. This really bothers Van-Gogh, he said the other artists where not passionate enough, I think this was a different in education, Van-Gogh work since he was 15 years old, he had to leave school because of family economical issues and this help him to give way a work man since he was little, to experience the real work and to gain money to live In dally life.At this time Van-Gogh decide to mark off focusing In the Impressionism and start Glenn more life to their appalling and wanted to make a global unity In his paintings. But his passion didnt work limits, he arrived to the level that he stop eating because he his brushes and this has dangerous because of the chemicals in the paints. Vincent problems made people thought of him as a dangerous person. adept day he threatened his roommate with a knife because they argued all the time, he also suffer from attacks.I think that when his brother got engaged and he stop worrying f Vincent life because of his family, Vincent got really stressed and sad. This sadness leads him to almost kill his self and cut his ear, he also though of him as an artist that will never had a future as an artist. But all of his work and effort was worth it, after he died his brother start change more of his art and today Vincent Van-Sagos art is worth millions of dollars. Sometimes we dont understand why our work doesnt succeed but time makes it and Vincent because of his excesses of passion didnt arrive to the time where his work became successful.

Ebay Case Study

Characteristics of digital media that support eBay is storage. Data is one of the most important assets to any agate line same goes to storage that eBay needs to save their node data. If they lack of storage they will face the problems such as lost product data, high technology security that suffice eBay to keep their information save. callable to its absolute volume, how and where eBay store this ever-growing pool of data has become more important than ever. The IT infrastructure must be able to scale with growth and continue to stand consistent levels of performance for the sake of eBay. Storing data is not just about how and where, but also the speed in which it flowerpot be accessed, manipulated, and presented where it can residual eBays customer.Next characteristic of digital media that support eBay is community. conjunction media can play an important role in helping eBay to intention storytelling to communicate and advance eBays mission. Community media canters provide community members entree to the tools and training they need to produce digital stories. There are three ways community media can help use storytelling to start a meaningful dialogue and create modification.First, use storytelling as a community development strategy. It is through judicious storytelling that community media can help turn a communitys shared experiences and concerns into a big picture. This big picture lays the foundation for an effective community development strategy for eBay. Secondly, use storytelling as an tool for citizen empowerment. Personal stories facilitate deeper connections between people.Storytelling reaches the heart of decision-makers who often forget the predicament of the people this is where storytelling begins to create power and empowerment. And lastly, use storytelling to build social smashing. Social capital refers to personal relationships people have developed over time that enable them to influence human capital, policy-making or communit y initiatives.Other than that, digital discourse also one of the characteristic of digital media that support eBay. Digital conversation is a powerful medium for delivering the data. In virtual global, visible communication is a perfect style of conveying your brand info by means of the use of the image, video, or minimal texts. Digital conversation may be a drawing, a commercial, a poster or any visible fabric you could find on line on social media structures. These days, the net is occupied by way of visible content and everything is revealed with the help of visual media. In addition, the characteristics of digital media that support eBay also include data.The sheer volume of data coupled with the amend analysis skills to be had these days approach that groups now have the potential to get a higher information of the way their customers behave within the beyond and present in addition to probable the future. This veritable wealth of records can be mined and manipulated into act ionable information which could help remedy key business issues, promote extra products or services, and the entirety in between. Facts analytics has emerge as a vital aggressive differentiation from which most any enterprise can advantage.Lastly, ratings and reviews also one of the characteristics that include in eBays. Ratings and reviews are the maximum essential assets of information during the customer buying process. Users are eager to verify their purchase decisions, and give to do so using social media and real-time feedback from other users as their primary source. Good ratings and reviews will instantly create a sign of commit to others customer. The five characteristic of eBay was the most important to growth their income.

Spa – Cr. to the Rightful Owner

This chapter presents the discussion of re go let hotshotd re lated writing of authors that the researchers collected during the course of the study. Material reviewed came from different books, studies and early(a) professional writings from both foreign and local books. Conceptual Lit sequenceture The worldwide watering hole diligence is worth in the region of US $40 billion and has grown at a phenomenal rate in the past ten years (Haden, 2007).The growth of health food, gyms and the investment in leisure facilities proves that consumers argon looking for much than depressurizeation during a break or holiday this is unsurprising given time is so precious to contemporary consumers (Lynch, 2002). Harmsworth (2004 p. 173) claims that the holiday resort market is one of the sudden growing leisure sectors, where societal crusades and aspirations find instant reflection in the developments on both the demand and supply sides.The market is very fragmented, each component cat ering for different customer needs, which continuously change in line with neighborly and lifestyle changes. According to Libosada Jr. C. and Bosangit C. (2007) stated that watering place is a amend with mineral or caloric water used for drinking and bathing. The term is derived from the name of a town in Belgium and has been applied to similar resort worldwide.The Kentucky- plinthd supranational resort piquantel Association (ISPA), an organization which claims to set the standards for the resort labor makes no mention of water in its definition, arguing that a resort serves as an educational and cultural institution that promotes and integrates individual puff upness, health and fitness as coiffure up as social well-being, harmony and balance through health, prevention, therapy and replenishment of trunk, mind and intelligence (L all overseed, 1998 p. 48).Later, the ISPA offered an all-encompassing, holistic definition, claiming that resort hotels ar entities devoted to enhancing boilers suit well-being through a variety of professional serve that encour yearn time the renewal of mind, body and spirit (Mintel, 2005). It is claimed by Jenner and Smith (2000) that visit spas is one of the earliest forms of tourism. Spas nominate their beginnings thousands of years ago, when ancient civilisations used them for their better properties and as an important part of their social structure (Vierville, 2003 Spaa, 2002).The healthful use of baths was remarkably long-lived such familiarity was no doubt partly due to the f crop that baths were both pleasant and, by the roman imperial halt at least, comparatively freely available (Jackson, 1990). It was after this time that public interest in baths began to peak (Spaa, 2002). Spa tourism has many varied definitions in that location is no officially agreed upon definition of what a spa should or should non be what makes it such?Many believe that the word spa is an acronym based on the Latin phrase sanitas per greenish blues meaning health through water, in fact the Oxford English dictionarys definition of a spa is from the Latin solus per aqua or health by water particularised as a place with mineral springs considered to get to health-giving properties (Loverseed, 1998). Thornton and Brutscher (2003) maintain that the word and the concept of spa actually originated from the time of the Roman Empire when battle weary legionnaires tried to find a way to recover from their military wounds and ailments.Therefore suggesting that traditionally, water is not just inexplicably linked to the definition of spas, but that it is the water which defines it. The europiuman Spas Associations (ESPA) definition of a spa is also dependent upon the water element they define a spa as a mineral spring or a place or resort where such a spring is engraft? (Jenner and Smith, 2000). Unlike the ESPA, the British Spas Federation (BSF) reviewed its definition with regard to widening its membership, which at that time consisted only of the municipal authorities of spa towns.However, the BSF was later replaced by the Spa Business Association (SpaBa) who in turn redefined the spa, returning the centrality of the role of water by defining a spa as an establishment providing a marginal of one approved water based sermon using water of known composition. The spa should be staffed by appropriately trained therapists and have nominal standards of furnishings. The water should be enhanced with minerals, either congenitally or with an additive (Mintel, 2005).Others, e special(prenominal)ly in the USA, hold a far less rigid view of what constitutes a spa. The Kentucky-based International Spa Association (ISPA), an organization which claims to set the standards for the spa industry makes no mention of water in its definition, arguing that a spa serves as an educational and cultural institution that promotes and integrates individual wellness, health and fitness as well as social well-being, harmony and balance through wellness, prevention, therapy and rehabilitation of body, mind and soul (Loverseed, 1998 p. 8). Later, the ISPA offered an all-encompassing, holistic definition, claiming that spas argon devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit (Mintel, 2005). It is claimed by Jenner and Smith (2000) that visiting spas is one of the earliest forms of tourism.Spas found their beginnings thousands of years ago, when ancient civilisations used them for their healing properties and as an important part of their social structure (Vierville, 2003 Spaa, 2002). The therapeutic use of baths was remarkably long-lived such ordinaryity was no doubt partly due to the fact that baths were both pleasant and, by the Roman imperial period at least, comparatively freely available (Jackson, 1990).It was after this time that public interest in baths began to peak (Spaa, 2002). By the medieval period, the head that thermal springs could have medicinal properties was firmly established. But in the 18th and 19th centuries, taking the waters? began being a fashionable pastime for Europe?s upper classes. In fact, the popularity of this habit is what established places in the UK, such as Bath, Brighton and Harrogate, as early tourism destinations (Jenner and Smith, 2000).Todays spa is an provoke combination of ancient traditions and modern facilities in recent years, the value of prevention, healthy lifestyles, and relaxation has been embraced by many and the spa is again finding its place in modern society as a place uniquely ge ared to address these needs (Register, 2005). In one of the major formative tradition for on-line(prenominal) pattern of health and well-ness spa tourism worldwide, the Roman Empire left behind a long list of spas all over Europe, which they built turn they were occupying new territories.With the demise of the Western Roman Empire in 450 AD, so too came the demise of the Roman bath tradition in Europe, although Spain, North Africa, and the midriff East maintained a highly developed bathing culture. This was a result of the influence of the Byzantine or Eastern Roman Empire and the sequent Arab conquests and maintained the influence of Roman bathing tradition in those countries (The Spa Association, 2005).The City of bath in England provides an example of the fusion of Roman history with later trends in spa and wellness demand and supply in Europe (White, 2000). After the springs had been abandoned as a bathing resource in 1978 (although not touristically or respect of their mineral waters), the Bath spa project was launched by the City Council in 1997 in order to restore bath to the leading spa town of England, with the expectation that the project would stimulate the revival of spa culture in the UK.The hew spa facilities in Bath are just a short distance from the received Roman bath site and they used na tural tempestuous spring water drawn from the same springs that have served visitors for at least the last two thousand years. The new facilities are invented to offer reposeful and extended therapeutic treatments. Although they pass on not act as a cure for serious illness they will act as a cure for the human spirit, as outline in reference to the saving statement for the adjacent Roman Baths (Clews, 2000).In countries such as Hungary the change from centuries of thermal bathing culture to modern wellness facilities has been slower than in countries without a history of hot or mineral hot springs. In Budapest the increase use of day spas builds on the ancient way of relieving stress and tangible ailments through hot water treatment, and day spas and wellness facilities are now being established in a society that is becoming more than(prenominal) sure of the importance of healthy lifestyle (LaForest, 2004).In Budapest the locals congregate in public thermal baths such as the Szechenvi to relax, swim and take many of the cures and treatment on offer. They are also known for taking the national pastime of playing chess into thermal pools (The age, 2005). And further to the east in Russia the Soviet era thermal baths were an integral part of the national health system. In Europe Austria was one of the premier countries to adopt the more recent concept of wellness and to act upon quickly.The country affectively appeals to key tourist target groups by positioning itself to offer wellness treatments that unite the body, spirit, personal desire, culture, and natural resources embodied by the spring (Nahrstedt, 2002). Australia has an one(a) infrastructure when it comes to wellness holidays and health-related tourism, and was ranked number one in the world for quality of life and its healthcare services in the early 2000s (Garalli, 2002).According to Nahrsetedt (2002) Austria boasts an inbuilt natural milieu in conjunction with its wellness spas, an as sociation that is also very popular in the Japanese tourist market. In Japan itself though, with literally thousands of geothermal springs and the Japanese preference for authentic and unadulterated hot spring water, wellness centres are not yet developed to quite the same goal, departure the European style wellness facility as a potential favorite for the Japanese while on holiday.In Japan, in tradition hot springs have been developed into days spas known as kuahausu derived from the German word kurhaus, providing separates bathing areas for men and women with thermal mineral pools at different temperatures, a iciness pool area with fountains and waterslides, bowling alleys, gyms, sweat rooms and steam rooms, massage services, restaurants and bars, relaxation rooms, music rooms, and video games (Altman, 2000 07). But the main bathing attractions are the traditional hot springs called Onsen. lots used by groups of people who enjoy sharing a bath after leaving the world of corpora te work behind? As well as families and couples, a trip to an Onsen is classed as the ultimate bonding bring because all are equal once they shed their designer clothes and other status symbols. The captain of Iceland, Reykjavik, has been designated on official spa city by the European Spa Association (Iceland Express, 2006). This seems well deserved a quite logical, because the Icelanders have many facilities where they push aside take care of their health, well-being and leisure.Several active Volcanoes and high temperature geothermal field provide natural hot springs all over Iceland and most towns have at least one public geothermal swimming pool. The Health and Wellness Spa Industry Having said that, rising customer expectations concerning health and wellness are the foundation in which the modern health and wellness spa industry is building an ever-increasing supply of facilities for the medical and oecumenical (wellness) visitor, to the extent that this form of tourism is now worth in excess of 250 billion US dollars per year and attract some 150 billion active spa-goers world-wide (ISPA, 2007). warn is needed here though, because for example these figures are said to include 19. 1 million Japanese spa-goers. Japanese data (Beppu International Tourism Office, 2007) suggest that on that point are over 150 million Onsen users alone in that country (Chapter 9). This discrepancy would appear to relate to the transfering definitions of wellness and spa use that were discussed earlier, where the Japanese tradition is more about simply bathing in hot water than about the American tradition of beauty spa that underlies the research undertaken by the International Spa Association.As a result of this, many Japanese users may not be counted if the data are concentrating on analyzing the spa experience rather than the totality of health and wellness tourism based on the use of hot and mineral springs. The trend toward indulgence in a relaxing environment, whi ch began after World War II (Foster & Keller, 2008), has thus turned into a global movement but one that is a significant departure from the original concept of health spa that mainly specialized in rehabilitation of recovering from illness and injury.The new emphasis lies in prevention of disease and upkeep of good health more that cure, with high expectations regarding health improvement even if there are no particular health problems. Along with the body, mind and soul are also catered for in many spas in a holistic approach of creating harmony for those in need.This often includes new-age treatments as well as the more traditional water-based therapy. The key element in all such facilities is water. Be it apart of the natural landscape surrounding a facility (ocean, rivers, lake and waterfalls), decoration in the background (pools, fountains) or an active treatment component, water is a very important element in the world of spas and wellness.More and more spas without a natura l hot springs are investigating the possibility if tapping into mineral geothermal water resources to enhance their business. The trend towards natural looking environments or setting is also discernable in many spa hotels and resorts where swimming pools and thermal bathing facilities are designed and built to looks are natural as possible, with rock pools the most typical and widespread design.The development of these spa and wellness water resources can be divided into two broad types Hot spring These are usually well known and general appreciated for their curative value and their therapeutic benefits based on both water temperature and mineral content Mineral springs These can be cold or warm water from a genius spring, with curative value based on the type and concentration of minerals in the water. Often, the water can be taken internally too and is bottled and distributed (Cooper, P. nd Cooper, M. , 2009). Current International Trends in Spa and Wellness Tourism The trend s of indulging in a relaxing environment has turned into a global movement but one with a significant difference from the original concept of health and natural hot and mineral spring spas, which mainly specialized in rehabilitation. The new emphasis lies in the prevention of disease and in the maintenance of good health sooner of cures, with high expectation regarding health improvements even if there are no specific problems.Mind and soul are usually catered for long with the body in many spas using holistic approach of creating harmony for those in need, including new-age treatments as well as the more traditional rehabilitative therapies. The main center of circumspection at present appears to be a natural healing method incorporating Asian treatments accompanied by the esthetic appeal of Eastern lifestyles and culture, which are in great demand. Therapies of Asia origin are often combined with European balneotherapy and hydrotherapy as well as sport and fitness facilities to offer diversity of options in order to attract as many customers and client as possible.Nearly all spas cater for aspects with special signature treatments to ensure that there are no missed opportunities (Cooper, P. and Cooper, M. , 2009). Characteristics of Spa Tourists Traditionally it has been women who have primarily used spas. However, a consumer research conducted by ISPA in 2003 determine that 29% of spa tourists around the world are men this figure rose to 30% in 2004. As men continue to represent a significant proportion of the spa market, more spas are offering special treatments for them and men-only spas continue to open in cities around the world (Grihault, 2007 Mintel, 2005 Messerli and Oyama, 2004).The Baby Boomer generation (45-60 years old) continues to be the core consumer base for the global spa tourism industry. According to Haden (2007) industry analysts have long known that health conscious Baby Boomers have been the main driving ferocity behind the worldwid e boom in the spa industry. However, some argue the appeal of the industry reaches a larger age-range Swarbrooke (2000 p 78-79) claims that most visitors to spa sites are in the social classes A, B and C1 and are between 30 and 65 years of age.Mintel (2005) have a similar view, claiming it is the 25-64 year old market who loom the customer base for spas this group tends not to be at the family life stage, and their members are as likely to be male as female. The average age of visitors to spas is currently 49 years (ETC, 2002). Yet Hudson (2003) argues that by 2050, 20 percent of the worlds population will be sixty years or older and by 2150, this figure will increase to over 30percent. These claims seem dramatic however it is clear from all the statistics available that the population is aging and that this trend is set to continue.Latest research by International Database, US Census in 2007 confirms these figures and shows the number of people aged over 55 years is intercommunic ate to reach 2. 6 billion or approximately 27. 7% of the world?s population by 2050. Thus, the number of individuals aged 55 and over is think to grow at a rate of about 4% per year over the next 43 years (Haden, 2007). According to a survey carried out by the British Market Research Bureau (BMRB), 70. 8% of those aged over 45 years had been on holiday in 2006, compared to 64. 9% of the general UK population.A Mintel study of US travellers in 2005 revealed that those over 55 years are more inclined to take holidays lasting five days or longer. Maintaining health in retirement has befit a top priority. In a 2006 study of US health and fitness alliances in May 2006, Mintel found that those aged over 55 years were far more likely to participate in some form of strenuous exercise five or more times a week than other segments of the population (Haden, 2007). If such predictions are dealt with wisely, the outlook for the industry appears to be positive it will help to toil tourisms gr owth in general and health-related travel in particular.Taking this into consideration, such a shift will clearly have unattackable implications for the international health and spa tourism industry. Research Literature Health spas had their origin in Europe and many resorts had name that were associated with spas. The popularity of mineral springs carried over to northern America and the springs were the location of some of the earlier resort. It is important to differentiate between spa hotels and resort spas. Spas hotels cater only to spa clientele and all guests moldiness participate in the meals, treatment and exercises.On the other hand, resorts spas are amenities that are available to the guest, and charges are made for the various usage of spa (Liguori, S. and Gray, W. ). face of spa hotels heavily involves people with a medical background, whereas resort spas are merely operating departments of the resorts. Exercises-oriented facilities are swimming pools, tennis court, handball and racquetball courts, jogging trails, hiking and weight and aerophilous training. Spa program include dietary program, massage, herbal wraps, exfoliation, that also therapy, facial and hydrotherapy.Under both scenarios, staffing involves people experienced in the program and administrative personnel. shipway for boosting revenue The method presented in the previous section illustrated the overall contribution of resort spas to resort revenue, in order to offer more insight into how spa managers can increase their spa revenue, the author of this study conducted to an interview with a spa theater director of one of the leading resorts spa in Southwest Florida. The director state that resorts should first focus on guest experience to increase their sales.In that directors elusion, she mentioned that her resort was able to increase the incremental expending from $658 to $985 per night by packaging spa and other activities together. The director also stated that pre-arriva l process is a critical component for revenue maximization. She offered a case as an example where she use a system called power booking in which a spa front desk agent was calling guest two to three days to prior to the spa reservation date and providing the opportunity for upgrades and additional bookings base on availability (Rutherford, D. and OFallon, M. 2011). According to OFallon M. and Rutherford D. (2011) stated that spas are booming such a significant component of the service menu for resorts and full service hotels that their absence, especially in amenity- rich resort environment, is glare obvious.Within the leisure industries in 2003, revenues related to spas ranked number four behind golf fees and dues ($19. 7 million0, cruise lines revenues ($14. 7 million), and health club revenues ($14. 1 million). At $11. 2 million, spa revenues outpaced amusement park revenues ($10. 3 million), box office receipts ($9. million), and vacation ownership sales ($5. 5 million (Thacke r, 2004 Audi and Wright, 2004). In this section, we first examine trends that support a sea change in North Americans attitude toward spa demand demographics we discuss the type of spas currently popular in the industry, development and operational considerations, the components of a spa experience, compensation issues, and trends in the spa industry. Spa demand According to the International SPA Associations research, between 2002 and 2003, 11% of the national population over the age of 16 made one or more spa visits.This statistics shows that in xten Americans visited a spa during that period. Additionally, of these, 41% were visiting spas for the first time, indicating a larger population embracing spa usage. Age demographics show that 145% of clients are between the ages of 16 and 24, and over 50% are in the 24 to 44 age bracket. An emerging national statistics is the number of male visits to spas. 23% of spa visits and 29% of spa goers were men in 2003, trending toward special gender oriented treatments and male- only spas being opened worldwide. Spa selection criteria are determined by a number of factors.An established and known environment for instance, as part of an established resort, club or destination spa often influences the decision, and does atmosphere, quality of treatment, and friendliness of staff. Additionally, among spa goers nine out of ten respondents cross they would return for a similar experience. Most spa customers believe they receive good value for their spa dollar. On a 10 point scale, services were given an average of 8 for value with massage generating 8. 8 on the value such as Canyon Ranch are opening in the day spa market, adding new competitive pressure on the independents.Non-traditional players are also adding product supply. For example, corporations are creating in house spa environments, hospitals are adding wellness as part of their repertoire, and medi-spas, with a primary focus on cosmetic surgery, are adding spa bus iness as an additional profit center. Health club are also trying to capture a piece of the pie by adding spa practices. The rationale in this market is that time-crunched patrons can benefit from the one-stop-shopping approached to fitness and wellness but the health club operator also uses the spa as an enticement to join the fitness centre.As the day and destination spa markets become saturated, it will become imperative for survival that each operator differentiate itself from the competition. The necessity for market segmentation to ensure clear communication with consumers will be a key to success in the maturing spa market. Another component of success will be a branding strategy that the consumer can presently identify with respect to spa performance and the consumers personal comfort travel (Rutherford & OFallon 2011).Health Issues and Spa Demand. Increasingly, spa goers are looking to create lengthy wellness that integrates and renews body, mind and spirit. To that end, Eastern and Western lifestyle issues related to medicine, philosophy, and spiritual are becoming a mainstay of many spa/wellness experiences. To beaver deliver this, the wellness spa (located at day, destination, or resort environment) supports guest needs by creating an experience, not just a series of treatments. All the guest amenities, treatments, and programs must be seamlessly integrated into a personally tailored guest experience.This experience should be targeted toward couples, parents with children, and teenagers. In the early 1990, spa were considered a natural event of fitness facilities and focused primarily on treatments related to body wellness. As market sophistication evolved, the body mind connection attracted consumer focus. In the beginning of the twenty- first century, spas and marketers are overtly addressing body, mind, and spirit connections in order to respond to emerging market sensibilities (Rutherford & OFallon 2011).Spas as an Operating Department. His torically, spa operations were treated by management similarly to other revenue departments, like catering and restaurants. These departments were simply perceived as an amenity needed to attract guest to the hotel. As long as the department broke even, or didnt lose too much money, their ability to increase occupancy was deemed sufficient justification for their existence. However, in the late 1990s, hotel spa followed the path of other operating departments and were transformed from support to profit centres. This trend is strong and continues today (Rutherford & OFallon 2011).Spa Trends On site industry trends Anti-aging treatments and products are driving much of spa menu and retail development. This calls for devoting a treatments room to outpatient medical procedures. Programming and spa menu items include sun harm treatments, chemical skin for renewals, and other rejuvenation techniques that build on repeat procedures. Commensurately, spas are developing retail product lines so that clients can take the spa experience home and continue the wellness regime. Global Industry trends Trends in day, destinations and amenity spas influence each other.According to Susan Ellis (2004), president of Spa Finder, a spa marketing company, after the rise of the medical spa and broadening spa participations by men and teens, spa use is expected to become more popular in the future. Spa Finders trends to watch for are those personal elements that make the spa experience special will find their way into the design of personal living spaces in private homes private, gated living communities will develop around central spa facilities, much like golf and sly-in communities.Managing visitors expectation and experience. Visitors expectation of a wellness centre or spa will differ greatly according to which country they come from, their expression and their experience of wellness facilities generally. For example, the British or Americans would have a very different understa nding of what they would expect to find in spa (i. e. luxury, pampering, and beauty) from a Central or Eastern European (i. e. healing waters, physical health checks, and medical treatments). Information provision and marketing is therefore extremely important in managing visitor expectation.In some cultures, nudity in spa is the norm or even a requirement in some areas (e. g. suanas and steam rooms). This is truthful of Austria, Germany and some spas in CEE and Scandinavia. However, for some visitors (e. g. American, British, Asians, and Southern Europeans) this can be unexpected and even embarrassing. In some cultures (e. g. Finland and Japan) men are separate from women when using sauna or spa facilities. In other cultures, mixed nudity is accepted. Some nationalities are used to doing activities in groups and are not used to enforced stamp down (e. . Southern European). This can create a certain amount of tension in countries, where spas and wellness centers are seen as quiet, restful, sometimes even spiritual spaces (especially in sauna and steam rooms) Help may also be needed to guide visitors around spas, as it could be their first visit or rituals and traditions may differ from those in their home country. Language may be a barrier where there is little or no translation, especially in countries where language can seem completely unfamiliar (e. g. Finland, Japan, and China).Visitors sometimes have problems knowing which entrance to use if there is more than one, which ticket to buy when there are many options, and might not understand the cloakroom system (e. g. in Hungary, where a cloakroom attendant usually has to be approached for a locker and key) or the new technology (e. g. in Austria when the locker system can be operate using a wristband). Knowing just how long to stay in medical, mineral or thermal waters is not clear to the inexperienced. Even if 20min is the recommended time, bathers need to know how long to rest or whether they should go to a undisturbed shower after.Just a small information panel outside a bath, sauna or steam room can be copious to inform visitors, what the recommended length of time should be. (Smith & Puczko 2009). Atmosphere Creating a relaxing, clean, and pleasant environment is a paramount importance for all wellness facilities, but most especially for spas and spa or wellness hotels, which may also need a touch of luxury (spiritual or holistic tourist may accept more basic facilities). The use of design, colour, lightning, and location of furniture, degree of natural light, greenery, views, music or scents can all contribute to creating a harmonious atmosphere.Certainly, most of these qualities are determined during the planning process. The management may face difficulties when the services and/ or the surrounding environment do not support or accompany each other. These mismatches sure enough result in sub-optimal satisfaction and consequently lower the optimal revenue level 9 (Puczko & Smith 2009). Spa Tourism Spa tourism is arguably the best known form of wellness tourism and is sometimes treated as being synonymous with wellness tourism.ISPA (2007) defines spa as places devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit. ISPA also defines the key elements of the spa experience relax reflect revitalize and rejoice. It is difficult to distinguish between spas and more general forms of wellness (e. g. holistic retreats) however, it also shows clearly the diversity of the spa sector. There are now numerous sub-sectors within spa tourism and it is no longer enough simply to use the label spa and assume that tourist will know what to expect.Perceptions differ greatly, for example, tourist in Central and Eastern Europe are very similar with the concept of historic medical spas, whereas other visitors (e. g. from the get together States or United Kingdom) with expect something similar to a beauty salon. Spa are now of a highly complex and diverse nature. This diverse nature starts with the name and its likely meanings. Bath, bano, bad, therme/ terme, grotto, spa, kupele, furdo all mean a thermal water-based spa, in various languages. The translation of the name from the original language often uses the term spa, but these establishments are not really always spa.Spas may differ widely in terms of what they offer, that is their services or treatment supply, and however, they have one thing in common, which is the aspiration to improve health and well-being. Most spas have some form of water-based treatments however there is a difference between mineral, thermal, and healing waters mineral waters it has at least the set amount of dissolved mineral content which is minimum 500mg/1 or 1000mg/1 thermal waters natural waters that are at least 30 C or 32 C at source (this can vary country by country) healing waters the healing affects have to be proven, that is evidenc e-based.The International Spa Association (ISPA, 2007) has defined the ten domains of SPA or segments of the industry as the waters food, nourishment, diet, and nutrition movement, exercise, and fitness touch, massage, and body work mind/body/spirit aesthetics, skin care, natural beauty agents physical space, climatology, global ecology social/cultural arts and values, spa culture management, marketing and operations time, rhythm, and cycles.Not every spa contains every domain. The rejuvenation of the spa concept has generated some(prenominal) attempts to categorize spas. Since the modern concept of spas were established in the United States, one of the most comprehensive categorizations comes from the International Spa Associations (ISPA, 2007 and the Spafinder Magazine, 2007) club spa day spa spa hotel holistic spa medical spa bath resort spa sport spa and structured spa.

Maid: the Great Gatsby Essay

Things gained through unjust fraud are never secure. -Sophocles. Up to chapter 5 of The Great Gatsby by F. Scott Fitzgerald, there are recurring rumors about Gatsbys background including that he had killed a man, is of German descent, and is a bootlegger. These rumors portray Gatsby as a man other than himself, but whether this is confessedly is still uncertain. However, Nicks stabbing awareness of Gatsbys servants raises suspicion and allows readers to attain evidence that reveals Gatsbys true identity. The maid, seen by Nick and portrayed through her actions, undermines Gatsbys status and reveals his identity as phony.In chapter V, narrator Nick observes Gatsbys house, but it is clear from Nicks observations that something is not right everything seems slushy and inconclusive. Nick notes that a brewer had built Gatsbys mansion, and Gatsby tried to pay five years taxes on all the neighboring cottages if the owners would have their roofs thatched (88) so that it would complement G atsbys house. It is important to emphasize that Gatsby had specifically paying(a) for the neighbors taxes in order to improve the looks of his house. This ostentatious action was d one and only(a) for reason to line Daisy. Nick also concludes that Americans have always been obstinate about being peasantry. At this point, he observes A maid began opening the upper windows of his house, appeared momentarily in each, and, leaning from a large central bay, bickering meditatively into the garden. (88) Nick sees the maid spit into the garden as if she disrespects Gatsby.It is important to note that the maid flap meditatively meaning that it was done with intention and with great thought. There was no reason for her to spit, nor was spitting a common action back in the 1920s, but her intentions were hidden. While she spat in Gatsbys garden, one of his valuable properties, her action was actually directed towards Gatsby himself. From this, it can be inferred that she disrespected him an d despised him for his wealth, upper class, and fame. While Gatsby employ his wealth, intending to impress Daisy, the maid, completely oblivious about Gatsbys goal, could also have despised him for his pretentious attitude.Maids were commonly part of the dispirit class, and it raises suspicion about why Gatsby would hire such a person. More importantly, it raises the doubt as to how she knows a lot about Gatsby and why she would hate Gatsby for his wealth. Her decision serves as a collocation Gatsby and the maid share similar qualities. Perhaps Gatsbys background does not match the image that he portrays. It raises suspicion that Gatsby might be from the lower class as well and lives his current life as a fraud.Fitzgerald puts the maid here in this chapter to insinuate something about Gatsbys background. Nicks keen observations and suspicious judgment gives the readers an opportunity to make connections. Ultimately, it is the connection that Gatsby and the maid were both raised in the lower class. Perhaps Gatsby was a bootlegger, and his ways of promoting himself into the upper class led to the maids actions, it was her reaction in contempt that spoils the true identity of the great Gatsby.

Iron Crowned Chapter 25

Ow.I squeezed my eyes shut as another wave of nausea rol lead through me. Control, control. A hardly a(prenominal) deep breaths later, I opened my eyes and met Dorians view.Unexpected, he said in that dry way of his. And unwelcome.I sat at the base of his throne in the banquet hall, which was packed. It must pack been mealtime, just now no one was paying attention to the food. They were all on their feet, staring at the evening entertainment that had literally dropped into their midst. I peered around, wondering how Id been drawn to this spot and then found it the Slinky Id left here as my anchor. It had in one case had its declare piffling direction, simply now sat on a table beside Dorians throne, one he kept teensy-weensy treasures and knickknacks on to amuse him when holding court. Odd placement.There was no time to cerebrate that, though. I turned to Jasmine who looked as disoriented and sick as I felt scarcely didnt attend to have suffered any permanent damage. Her body and soul were intact, which was what counted. I looked back at Dorian and well-tried to stand up, but my legs gave way beneath me. I started to fall and clutched his robe instinctively. Jasmine, with surprising speed, moved in to catch my arm and steady me.Hospitality, I gasped out. enthrall.Dorians unwelcome comment had been a reminder that I currently didnt have hospitality and that I was technically trespassing and fully vulnerable to attack within his walls. Yet, the item that I hadnt already been removed was a good sign, and though his way more or slight remained unchanged, there was a spark of curiosity in his eyes. He couldnt ignore me on my knees, begging him for protection. not yet. No emergence how angry he was at me, this kind of novelty was too irresistible for his nature.He started to speak, undoubtedly ready with some witty quip, but was interrupted when Jasmine clutched at him and added her pleas to mine. Please. Give us your protection. festinateDorian frowned, no longer able to hide his curiosity and surprise. The daughters of Storm tabby, begging me for help subsequently one do it quite clear she didnt ever want to see me one time more. Do tell me wherefore I shouldnt have you formulaten out or imprisoned. He paused thoughtfully. Or ransomed back to your own people. Quite a profit there, I imagine.Dorian I began.Suddenly, there was a commotion at the halls entrance. A cluster of Dorians guards appeared with Kiyo between them. I wasnt surprised hed showed up so quickly. My mark would have led him compensate to me, and while he couldnt jump directly into Dorians castle, hed likely crossed over right in front of the gates.Sire, said one of the guards. He seeks entrance Kiyo wore that fierce, raging expression, and no one in that room could have any doubt that he was there ready for battle. Dorians guards certainly had picked up on it, and they disagreeable ranks as he strode forward. I had a feeling Kiyo wanted to figh t right through them, but reason and self-control held him at bay for now.Meanwhile, at the sight of him, I managed to make my legs work again and scrambled to my feet. Jasmine grasped my hand, helping me rise, and as one, we backed up slightly so that we stood in line with Dorian. The military personnel reeled a little, but I refused to show my weakness. I would not faint.Get rid of him, I said, severe not to sound hysterical. Deny him hospitality and throw him out.Shes an outcast here, growled Kiyo, fists clenched. And this has nothing to do with you. Send her away. tenseness and silence filled the space between all of us, and all eyes swiveled to Dorian. Neither Kiyo nor I nor Jasmine, for that matter had hospitality and protection within Dorians household at the moment. We had no guarantees of safety. Hell, if Kiyo decided to attack me right now, no one had to intervene. We would be a great dinner show. I wondered how good a defense Jasmine and I could put up, if it would b e enough to give us a chance to escape to my own reason if Dorian wouldnt help us.I could guess Dorians thoughts or rather, his confusion. That Kiyo would be on the verge of killing me made no sense. Asking why would go against Dorians natural, all-knowing faade. Plus, Kiyo and I werent his favorite people right now. vainglorious in to either of us meant a concession Dorian didnt want to make.Hail to youAn unexpected, raspy vocalize made me jump, and even Dorian flinched a little. From the crowd, Masthera had emerged, her white h line of credit streaming behind her and eyes as wide as ever. She came forward with purpose and to my total astonishment fell onto her knees before me. She stared up at me, and I expected that usual scattered and crazy look. Instead, I saw awe and rapture. Worship, even.Hail to you, queen regnant of Rowan and Thorn. Hail to you, bringer of life, bringer of life. I see it I see the life growing within you, the buzz off who testament fulfill the pro phecyShe reached a skeletal hand toward my stomach, and I jerked away from her grasp. Dont touch me I exclaimed.I see it, she cried. You shine, Queen of Rowan and Thorn. You carry the heir. You shine with it.Dorian exclaimed Kiyo, drawing our attention back. His expression had grown dark at Mastheras words. Full disclosure was the last thing he wanted. Give her to me continue out of thisI again looked pleadingly at Dorian. Hes going to try to kill me, I said. If you throw me out, he and Maiwenn will come after me. Please give us your hospitality.Dorian like virtually everyone in the hall had been left dumbstruck by Mastheras proclamation. Dorian forcibly schooled his face back to neutrality, but the gaze he turned on me was so heavy and penetrating that I was virtually knocked to my knees again.Is it true? he asked in a low voice that probably only Jasmine heard. Are you pregnant?There was no point in lying or pretending. I gave a swift nod.His next question nearly broke my hea rt. He tried so hard to keep his voice level and strong, but I heard the break in it, the longing and desperation. Is it is there any chance is it He couldnt finish but didnt need to. He wanted to know if he was the father. A million thoughts raced through my head. Would things have been diverse if wed actually had intercourse the last time we were together? Would I have gotten pregnant with his child, instead of Kiyos? mayhap. Maybe not. Sex didnt always lead to pregnancy, especially with the gentry. I could still have ended up with Kiyos babies or been left with a talk show?Cworthy paternity dispute. If Dorian had been the one to get me pregnant, my future would have been signed and sealed. He would have moved heaven and earth to keep me safe. As it was, I probably could have lied now. The gentry had no paternity tests. That would have simplified things but I couldnt do it.No, I said softly.Dorians features stilled, and a surprising wave of regret and sorrow filled me in res olution to the cavalcade of emotions that had to be going through him as well. He had no reason to help me, not after what he saw as my betrayal. And certainly not with me carrying another mans children.Please, said Jasmine. Her blue-gray eyes were large and desperate. Id never seen her so humble and meek. And Id certainly never expected to see it on my behalf. Please help us. Please give us your hospitality. Your Majesty.My eyes were still locked with Dorians, my heart still breaking over the hurt Id caused him. get through to the side, I heard Kiyo warn Dorian again, This is between Eugenie and me. Give her to me, and this ends. If you dont, Maiwenn and God knows who else will get involved.Im sorry, I said to Dorian, my voice precisely audible. Im so sorry.Please, Jasmine repeated, nearly on the verge of tears now. Hospitality.The whole origination hinged on Dorian. No one breathed. Then, abruptly, he turned away from me.Granted, he said crisply. The daughters of Storm King are under my protection. Remove the kitsune, and do not allow him entrance again.The guards were in motion around before Dorian finished speaking. More had slipped into the room in the last minute or so, and it was a good thing too. Kiyo fought against all of them as they laid hands on him and began dragging him backward. They made little progress, so great were his struggles He was strong, so insanely strong, and it scared me to think what would have happened if Id been left to him in my weakened state.Dorian roared Kiyo, still fighting against the guards grip. Dont do this Youll regret itDorian had returned to his normal laconic persona. You will address me as King Dorian or Your Majesty, he replied. And you will not disobey my orders within my home.The al-Qaida trembled, and I heard a gasp from those gathered. Uneasily, I remembered an idle comment Dorian had once made, slightly how he could bring the castle down around us if he wanted to. The walls stayed intact, however, but a large section of the stone floor ripped up, eliciting more cries of fear. Before my eyes, the slab of stone morphed and stretched, then flew through the air toward Kiyo. It wrapped itself around his torso, enclosing his arms in a sort of magical strait-jacket. Kiyo, unsurprisingly, stopped struggling, but his shouts didnt cease.Eugenie You dont know what youre doing This isnt over EugenieGet him out, said Dorian coldly. Now. If he resists again or changes form, kill him.The guards hurry to obey while Kiyo continued yelling his outrage at me, Dorian, and the world. I hoped they moved fast because Dorian had had a point. If Kiyo transformed into a fox, hed slip out of his stone prison. Of course, hed have to transform into a small fox, which would do little harm, but still. It would be a lot better for all of us once Kiyo was outside the walls.The guards must have succeeded because no more commotion followed. Jasmine turned to Dorian.You should have killed him anyway, she said flatly . Her stock response.The ghost of a smile flickered across Dorians lips, though his eyes were still hard. Youre nearly as fair as your sister, he observed. No matter how displeased I am at the two of you right now, I admit, things will certainly be entertaining with you around. And they will become very entertaining soon. That was order at me. If you think you brought a war down before, you havent seen anything yet, my dear. Youve caused me quite a bit of trouble.I barely heard him. The adrenaline was fast fading from my body, and all the pain from fighting with Kiyo and then doing the forced innovation began returning. I felt sick, and my surroundings were spinning once again.Sorry, I managed to say to Dorian, just before collapsing.

Problems at Perrier Essay

The case study Problems at Perrier faces issues of resistance to change and strained relationships. By the end of this short essay we bequeath understand two things about Perriers troubles. There leave be a cle ber definition of the key elements of the resistance to change and we will concord also demonstrable a strategy for dealing with the situation. The Communication Connection single thing that skunk be noted is management may not agree with the changes because of the unfamiliarity and lack of knowledge based on the certain issues. Managers, at least as much as any other category of employee, are possible to have within their ranks a range of opinions as to whether a proposed change is a good idea. (Palmer, Dunford, & Akin, 2009, p. 170). When the managers looking back and see that profits were large and growth developed at a rapid pace, go forward with change is difficult. Often throng need to see what is in it for them or have a clear idea of why exactly any change is needed when things worked fine previously. Personal affixation revision can be taken personal and have an affect on a persons interest in the organization. volume who have stocks or retirement intents construct in as part of their income readiness show a strong resistance to the change. That self-interest shows concern for how the change will affect them rather than focus on whether it will be good for the organization. no notes on this page -2- Working With Change at Perrier 3 This personal attachment can be built on many factors and opinions which people use to justify their resistance.Something that is similar to personal attachment is the fact that the employees and management at Perrier had unalike ideas as to why the change was happening. They can possible take if personally because they have different thoughts and are confused about the plans being applied. According to the Nestle CEO Peter BrabeckLetmathe, We have come to the decimal point where the development f or the Perrier brand is endangered by the stubbornness of the CGT (Palmer, Dunford, & Akin, 2009, p. 183). A New Strategy for ManagementOne of the most effective forms of delivering a solid speech and plan is to have clear communication. The managers at Perrier should process educate the employees and build a chart defining the connection between the change and new strategies. People can be afraid of the unknown and being uneducated and then not being snarly with the change is relevant to the unknown. Nestle and the management at Perrier should have began a strategic plan by developing a higher level of communication between themselves first. Once that relationship was established, a plan to rebuild the relations between anagement and the employees would have been easy to build.Becoming Involved People like to broadly be tangled with things when it will have an impact on them, whether it be at work or at home. Jean-Paul Franc, head of the CGT at Perrier was continuously working against Nestle. Having the employees involved could have brought new insight and ideas into the negations which might have been relevant for Jean-Paul Franc to use in making plans with Nestle. Allowing people to have the opportunity to be involved also increases their knowledge about the situation and allows them to form their no notes on this page -3- Working With Change at Perrier 4 own opinions which will not be based just on pure resistance. If they have an understanding then their acceptance or resistance will feel justified. Leadership and motivation can also be high points for management at Perrier. Motivation through education and rewards for increasing productiveness could encourage new direction. Conclusion A level of support and education needs to be built into a solid foundation for anyone to understand why change is needed.

Finance: Free Cash Flow

inance COOPERATE FINANCE head for the hills Afifa As theaterment 4 UMAIR ASIF11 March 2013 You submitted this Assignment on Sun 10 Mar 2013 721 PM PDT. You got a score of 85. 00 out of 100. 00. You corporation attempt again, if youd like. Top of Form Please drive all questions and instructions c atomic publication 18fully. Note that you only need to enter answers in terms of numbers and without whatsoever symbols (including $, %, commas, etc. ). Enter all dollars without decimals and all interest rates in percentage with up to two decimals. Read the syllabus for examples.The points for severally question are listed in parentheses at the start of the question, and the total points for the built-in assignment adds up to 100. You are strongly get alongd to routine spreadsheets. Refer to Note on precedent Cash Flow Template. inquiry 1 (5 points) The roam with the highest IRR is always the project with the highest NPV. Your practice match explanation True False ? 5 . 00 Correct. Try now to sort this out in different contexts, tote up 5. 00 / 5. 00 disbelief Explanation This is all just about the fundamental difference between IRR and NPV. chief 2 10 points) Ann spike is considering offering public bus service for free. Setting up the service provide equal the metropolis $0. 6M (where M stands for meg). The economic consumptionful tone of the buses is 25 yrs. Annual caution of the buses would cost $50,000 per year and they would need a major egest in year 15 that will cost a total of $350,000. This overhaul is in addition to the annual maintenance. Annual operating costs will begin at $90,000 in year 1 and germinate at 2% per year thereafter. By using the buses as advertisement space, the city will generate a revenue of $75,000 in year 1 and it will call on at 4% per year thereafter.Reduced parking requirements and other benefits generated by the project will save the city $100,000/year. The salvage value (price city can get in the future after maintenance) of the used buses in year 25 is expected to be $150,000. What is the NPV of the bus proposal? Ann Arbor does not pay taxes and the terminate rate is 5%. (Again, all funds flows except initial enthronizations happen at the end of the year. ) (You are strongly encouraged to use a spreadsheet. ) Your reaction Score Explanation -10223 29847 ? 10. 00 Correct. You apparently bring forth purview through issues. 31222 19323 Total 10. 00 / 10. 00 Question Explanation A real world problem with some simplifications in notes flows. Question 3 (5 points) Alpha Inc. has the undermentioned two projects that it is considering, and it wants to choose one. spue A has an investment outlay/expense straight off of $1,000, and its cash flows over the next three years are $500, $600, $700. projection B has an outlay of $2,000, and cash flows of $1,000, $1,200, and $1,400. Which project should Alpha choose? (You can assume no taxes. ) Your Answer Sc ore Explanation Project A Does not matter both are essentially the equivalent Cannot make a choice based on information ? 5. 00 Correct. What information is missing? Project B Total 5. 00 / 5. 00 Question Explanation This question is probing your comfort level and spirit of decision do and the most common pitfall we confront all the time. Question 4 (10 points) Mango Technology has the following three projects that it is considering it can choose only one. Project A has an investment outlay/expense today of $100M, and its cash flows over the next three years are $20M, $40M, $70M.Project B has an outlay of $110M, and cash flows of $40M, $80M, $20M Project C has an outlay of $120M and cash flows of $0M, $20M, and $142M. Which project should the company choose if the cost of capital for similar projects is 6%? Your Answer Score Explanation Project B Project C Do not have enough information ? 0. 00 You do have enough information. Try again. Project A Total 0. 00 / 10. 00 Question Explanation This is an exercise in testing your knowledge pitted against our tendency to choose the incorrect cadence for making decisions.Question 5 (5 points) To get from net operating profits after tax (NOPAT) to free cash flows (FCF), you need to ADD back depreciation, SUBTRACT capital expenditures and ADD net working capital (i. e. , flow operating assets current operating liabilities). (Free cash flow is another name for cash flows. ) Your Answer Score Explanation False. ? 5. 00 Correct. You understand the nature of capital. True. Total 5. 00 / 5. 00 Question Explanation This is an important issue that makes you focus on differences between stocks and flows. Question 6 5 points) Last year your firm had revenue of $20 million, cost of goods sold (COGS) of $12 million, Selling, General, Administration costs (SGA) of $2 million, Account Receivables (AR) of $6 million, Account Payables (AP) of $4 million and Inventory of $4 million. What will b e the free cash flow next/this year if you advertize revenue 6% and AR 12%, while holding COGS growth to 3% and everything else remains the same(p) as last year? (Assume no taxes and no pertly capital expenditures. ) (You are encouraged to use a spreadsheet even for this specific type of question. ) Your Answer Score Explanation 4170000 ? 0. 00 Review the basics enamor template and references. 6120000 7240000 5250000 Total 0. 00 / 5. 00 Question Explanation Cash flow estimation for a specific year. Question 7 (15 points) Rain in Spain (RiS) is a manufacturer of high quality raincoats. Currently, the retail price of each raincoat is $70 and is produced at a cost of $45. This past year, they sold 50,000 raincoats and they expect this number to grow each year by 6% each year for the next 10 years. The operations squad at RiS recently brought to your attention a new technology that could sink the cost of production.This technology requires an upfront fixed investment o f $2,000,000 and has the capacity to produce up to 90,000 raincoats per year at a 12% lower cost per unit. There is no increased working capital need due to this new technology, and no value of the machine/technology after 10 years. What is the NPV of investing in the new technology? discount taxes and assume a discount rate of 14%. (Hint Think incrementally the difference between the world without and with this new technology Also, ignoring taxes will be a big help if you think right. ) (Enter just the number without the $ sign or a comma round off decimals. (You are strongly encouraged to use a spreadsheet. ) Answer for Question 7 You entered Your Answer Score Explanation -150683 ? 15. 00 Correct. You exhibit a clear understanding of how to conduct incremental analysis. Total 15. 00 / 15. 00 Question Explanation A probing question that is all about the creation of value incremental value. Question 8 (15 points) Fresh off the excitement of the 2012 London majestic Games, you decide that you want your firm to take advantage of the profits to be made for the 2016 games in Rio de Jeneiro. To do so you plan to open a factory in Brazil.After examining the idea, your CFO projects revenues next year (2013) to be $15 million and costs to be $9 million. Both of these are expected to grow at a rate of 25% per year as the excitement for the games builds. Your firms faces a 35% tax rate, a 14% discount rate and you can depreciate your new investment using the straight make method over the four years leading up to the games, at which point the value of the suppose moving forward will be $5 million. (This $5 million is the end value that is in year 4 (that is, 2016) dollars and is the PV of all cash flows year 5 and beyond. The capital expenditure of this project is $12M. What is the NPV of the project? Assume that you have no significant working capital costs. (Enter just the number without the $ sign or a comma round off decimals. ) (You are strongly encouraged to use a spreadsheet. ) Answer for Question 8 You entered Your Answer Score Explanation 9815100 ? 15. 00 Correct. You know how to set up and execute a valuation exercise, albeit a simplified one. Total 15. 00 / 15. 00 Question Explanation A valuation exercise that includes most of the elements of a real world situation. Question 9 15 points) Starbucks is considering opening another inventory in Chicago. A store is expected to have a long economic life, but the valuation skyline is 7 years. The store in Chicago is expected to create revenues of $3M in the first year and they are likely to grow at 2% per year thereafter. The cost of goods sold are $1. 2M in year 1 and they are also expected to grow at 2% per year thereafter. Selling and brass instrument costs are likely to be $0. 5M in the first year and then grow at 5%. The tax rate is 35%. Starbucks is so good at managing its stores that working capital increases can be assumed to be negligible.But Starbucks will have to inv est $3. 5M in purchasing a store (with land). The good news is that this outlay can be depreciated straight line over 7 years. Also, Starbucks has estimated that the terminal value in year 7 dollars will be $10M. This value is the value of all cash flows in year 8 and beyond. What is the NPV of opening this new store if the appropriate discount rate is 7. 75%? (Again, all cash flows except initial investments happen at the end of the year. Enter just the number without the $ sign or a comma round off decimals. )(You are strongly encouraged to use a spreadsheet. ) Answer for Question 9You entered Your Answer Score Explanation 7879584 ? 15. 00 Correct. You are now building spreadsheet models. Total 15. 00 / 15. 00 Question Explanation It is time to do a more complete project analysis. Strongly encourage use of spreadsheets to build cashflows, though remember that you can do it step by step as well. Question 10 (15 points) Big Blue Granite (BBG) needs to purchase a new saw for cre ating their upper side quality countertops. Saw A costs $250,000 with $4,000 of annual maintenance costs for the first year that will increase by 5% each year for the 7-year life of the saw.Saw B costs $150,000 with $10,000 of annual maintenance costs for the first year that will increase by 15% each year for the 4-year life of the saw. Which saw should BBG choose? What is the annualized cost of this choice? Assume a discount rate of 12%, and geld all taxes. Your Answer Score Explanation (B, 46794) (B, 49983) (A, 59331) ? 15. 00 Correct. You know how to figure out the true annualized cost. (A, 40367) (A, 38682) (B, 61624) Total 15. 00 / 15. 00